With the NFL draft taking place this week, teams all across the country have been preparing for what is one of the most highly-anticipated events in professional football.
Starting today, teams will begin making their picks for the 2022 draft. Among the participating franchises are the Los Angeles Rams.
The team is set to change up their home base after spending last year’s draft at a Malibu home overlooking the Pacific Ocean. Located in the Hollywood Hills, the new house boasts over 67,000 square feet of land—including a pool, golf simulator, and various other high-end amenities. And in true Hollywood fashion, the team leaned on Netflix’s stars of Selling Sunset Mary Fitzgerald and Jason Oppenheim to find the perfect property.
2022 marks the second year of the LA-based team’s draft house tradition. Here’s how we helped transform this luxurious property in preparation for the event.
Photo credit to Brevin Townsell/LA Rams
Especially in the world of professional football, brand sponsorship is everything. From stadium naming rights to jerseys, halftime shows, championship games, and more, companies play an active role in the team’s presentation and marketing materials.
Rocket Mortgage has been a key brand sponsor for the Rams since late 2020. The agreement includes a multi-year contract between the two parties with promotional opportunities throughout the season—including the NFL Draft. The remote Hollywood mansion has been branded as the Rams’ Rocket Mortgage Draft House and features the company’s logos and messaging in a variety of placements.
These partnerships are a key component across professional teams, offering both promotional support as well as financial capital. Over the years, we have worked with a variety of brands to help leverage their sponsorship agreements with teams in the NFL, NHL, MBA, and more.
With over 60,000 square feet of space available throughout the property, this activation was destined to be massive. In conjunction with Southport Marketing, our team at A3 Visual produced a wide variety of materials for the Draft House, including custom-printed carpets, decals, banners, signs, hardware, and more. We provided on-site delivery as well as installation services.
Custom carpets installed at the main entrance were printed using high-pigment dye sublimation featuring the Draft House logo. Additional entry graphics included white decals installed at the landing as well as Rocket Mortgage promotional signage.
Inside the house, we produced a series of wood canvas graphics featuring Rams mural artwork and other imagery. These pieces were installed throughout the property, from the main living room to the dining room, VIP patio, foyer, and more.
As always, our talented installation team took extra care to ensure that the property was well maintained and no damage occurred as a result of the project.
From stadiums to practice fields—and yes, even mansions—we are always eager to work with our professional sports teams to help bring their events and activations to life. Over the years, we have produced thousands of print graphics for the LA Rams, including celebrating the team’s 2020 rebrand as well as their Super Bowl LVI win.To view more examples of our work, visit a3visual.com and request a free quote today.