Most people see a wrapped tower and move on.
They don't think about the coordination behind it. The conversations between teams. The adjustments are made in real time.
They don't see the tension calculations, the material decisions that make outdoor installations work, or the physical precision required three stories up.
That's exactly how it should be.
.
When we first walked the Oakland Coliseum site for Block by Block 2025, the scope was immediately clear.
Twelve towers. Over 150 banners spanning entry points to ceiling installations. Dozens of menu boards and wayfinding elements. Floor decals and specialty graphics throughout.
Each piece had its own technical requirements and relationship to the space around it.
A standard approach wouldn't work for a project of this scale and complexity.
That's where our partnership with Whalefilm for print production became essential.
They had a scale mockup built in their LA warehouse. We went down to do samples and test fits before production even started.
That upfront collaboration meant we could work through material behavior, tension requirements, and installation logistics before arriving on site.
Tension is one of those details that makes or breaks the final look. Too tight or too loose, and you risk warping or tearing. At that scale, small adjustments during installation translate into significant visual impact.
The mockup phase allowed us to solve those problems in a controlled environment rather than three stories up at the Coliseum.
We used mesh material for the tower wraps. Perforated to work with outdoor conditions while maintaining visual impact.
The vinyl floor decals ready to handle foot traffic and weather without losing color or grip.
Lally Clark from Lally Events, who coordinated all vendors for the project, noted the real-world performance:
"Over three days, more than 8,000 people walked across the space without causing any damage—an impressive testament to the material's durability. The fabric’s quality truly stood out; it resisted fading, concealed dirt and dust remarkably well, and withstood exposure to the elements. By the end of the program, it looked just as pristine as it did at the start, which was both remarkable and reassuring."
The wheat paste technique for vintage graphics. A traditional wallpaper paste method where we printed on bond paper and applied it directly.
The result? That layered, textured finish you'd see on old circus posters.
Slightly weathered around the edges. Matte. Incredibly tactile.
Imperfect in the best way.
Each material was chosen to serve the creative vision while also meeting practical needs.
Creating tailored, high-impact branding for any stadium or suite activation is our specialty. Whether it’s for a university event, a corporate partnership, or a seasonal celebration, our team delivers standout signage, graphics, and AV solutions to amplify your message in any venue. For LMU Day, it meant ensuring every fan could feel the excitement as soon as they stepped into SoFi Stadium.
Our role was strictly production and installation. All design and artwork came from the creative team.
That's the part of large-scale projects that excites us. Making sure what we produce doesn't just fit in, but actively elevates the full experience.
When you've got talented teams like Whalefilm leading design and fabrication, and Lally Events coordinating every moving part, communication becomes everything.
Lally Events hired and coordinated all the vendors for this project. Our partnership with Whalefilm on print production meant we worked hand-in-hand from mockup through final installation.
We start by understanding design intent. How textures, colors, and materials should feel in the space.
Our job is translating that vision into print and installation so it complements what's already being built. Adjusting finishes to match a structure's light behavior. Refining production details so the graphics blend seamlessly into fabricated surfaces.
Throughout the process, we stayed in constant dialogue with other vendors, sharing mockups, doing on-site checks, and making small tweaks in real time.
The LA warehouse sessions with Whalefilm gave us the foundation. On site, we coordinated with all the other vendors to ensure everything came together cohesively.
When the final environment looks unified, when you can't tell where one vendor's work ends and another's begins, you know it worked.
Entry & Wayfinding
QTY - 2 entry way banners @ 75ft x 22ft 7"
QTY - 12 Wayfinder banners @ 34ft x 21ft 2"
QTY - 6 Entry Signage Sintra board @ 2ft x 8ft
QTY - 3 Entry signage Sintra board @ 1ft 6in x 6ft
Tower Wraps
QTY - 4 Major towers @ 66ft 2" x 34ft 3"
QTY - 8 Minor towers @ 66ft 2" x 21ft 2"
QTY - 8 Inside Banners @ 108ft 6" x 7ft 3"
QTY - 16 Outside banners @ 158ft 6" x 7ft 3"
Interior Elements
QTY - 64 Ceiling banners @ 16ft 6" x 8ft 7"
QTY - 64 Ceiling banners @ 8ft 7" x 8ft 7"
QTY - 41 Vertical Gator board Menus @ 2ft x 8ft
QTY - 58 Hanging Gator board Menus @ 3ft x 8ft
Specialty Graphics
QTY - 32 wheat pasted posters @ 6ft x 8ft 6in
QTY - 1 Concrete floor decal @ 30ft x 30ft
The Block by Block 2025 project showcased what's possible when specialized expertise operates in service of a larger vision.
We're proud to have contributed as part of the production team.
Thank you to Whalefilm, Lally Events, Brown United, and all the vendor partners who made this project a success.
Photography by Damion Hamilton