Coachella is back, and bigger than ever.
Earlier this month, thousands of fans made their long-awaited return back to Indio, California’s festival grounds. But it wasn’t just the attendees who were happy to see Coachella back again—brands were just as eager, too.
Over the past few years, music festivals have helped facilitate the physical extension of many traditional retail and ecommerce companies. These branded activations give customers a way to engage in the “real world,” and oftentimes in a setting they otherwise wouldn’t.
We collaborated with our creative partners at Corso Marketing Group to print and install a wide variety of graphics for Heineken’s “Heineken House” lounge and concert stage. Spanning thousands of square feet of custom vinyl banners and print materials, this larger-than-life project has become a can’t-miss destination for festival-goers.
Our team at A3 Visual is always eager to collaborate with other creative partners, marketing agencies, and brand stakeholders to help bring an activation to life. Our longstanding relationship with Corso Marketing Group—as well as many other organizations throughout the industry—gives us a unique advantage when producing large-scale activations.
When necessary, we can also work seamlessly with agencies of record to provide our own in-house design services. Our skilled creative team is capable of producing a variety of assets and deliverables, incorporating existing brand guidelines whenever possible.
In preparation for Coachella’s opening weekend, we produced a wide variety of materials for Heineken’s brand activation. This project included dozens of unique assets including UV-printed Sintra boards, durable vinyl banners, router cut E-Panels, and Coroplast signs.
Each of these printed graphics prominently showcased the Heineken brand or the company’s festival slogan, ”You Are Here.” These materials were carefully installed throughout the venue, including bar tops and lounges to stage backdrops, photo-ops, check-in tables, and more. The activation created a sea of Heineken green, with pops of the brand’s iconic red star throughout. All weekend long, highlights from the Heineken House and stage were shared across social media as guests made the most of the branded venue.
We shipped all materials to the festival ground ahead of time, with our Los Angeles-based installation crews providing the final steps required to activate the project.
From the heat of Coachella’s Indio desert to the humidity and fog of Outside Lands’ San Francisco Bay, we’ve worked with a number of festival organizers to produce some of today’s biggest events in the music and live entertainment industry.
These projects require great attention to detail as well as expertise in creating outdoor activations. Unpredictable weather combined with the usual wear-and-tear of guests and attendees keeps durability top of mind. Our talented team of designers and activation specialists work closely with each client to ensure our projects are as captivating as they are capable. With over 50 years of experience in the industry, you can rest assured that your next event is in good hands.
Have questions about how we can bring your festival or outdoor activation to life? Contact us today at a3visual.com and request your free quote.