It’s the most wonderful time of the year!
The holidays are often filled with exciting brand partnership activations, client galas, fundraisers, and other exclusive VIP events and installations. Our team at A3 Visual has been busy “decking the halls," and our recent work with iHeartRadio for the famous Jingle Ball Tour was no exception.
We work with iHeartMedia, iHeartRadio’s parent company, across a variety of projects throughout the year. This December, we helped produce a variety of print graphics for the organization’s VIP booth to promote the Jingle Ball.
The iHeartRadio Jingle Ball is an annual event held in multiple U.S. cities that feature performances by some of the biggest names in music, such as Taylor Swift, Justin Bieber, and Shawn Mendes. Music fans have the chance to win tickets to the show through participating radio stations and host venues, as well as purchase tickets in advance.
This year's Jingle Ball was sponsored by Capital One and featured performances by Dua Lipa, Lizzo, Charlie Puth, AJR, Ava Max, Demi Lavato, and more.
Working with an existing set of brand guidelines provided by the client, our team assembled and arranged the signage to support the proposed outline for the activation. Our Creative Division utilized iHeartRadio’s digital assets and incorporated them into the final graphics created for this project.
To help bring this promotional booth to life, we started by fabricating two custom-fitted table covers. Printed using direct dye sublimation techniques, this method ensured an extremely high-pigment transfer that would retain the vibrancy of the Jingle Ball's red and gold color palette.
We also produced several retractable signs UV-printed on super smooth vinyl and secured with velcro. Each of these banners featured a custom event QR code that attendees could scan for additional information on the VIP offer. These graphics were complemented by six 18" lollipop signs made of 1/4" Sintra board, featuring the same QR code that could then be carried around the venue by event organizers.
Our team at A3 Visual is passionate about creating experiences that make a lasting impression. From booths to press events, pop-up shops, and more, we specialize in helping companies of all sizes design, fabricate, and install branded activations.
Whether you’re looking to create something unique for your next one-off activation or provide an eye-catching presence at a corporate event, our team can help bring your vision to life. Contact us today to learn more about how we can create a memorable experience for your next event.