WSL Lexus US Open of Surfing

Project

WSL Lexus US Open of Surfing Presented by Pacifico

What We Did

Large-format printing, pole banners, pier banners, sponsor activations, and installation.

Client

Mari Group

Timeline

Location

Huntington Beach, California - Surf City, USA

Challenge

For years, A3 Visual has proudly supported Mari Group in bringing the US Open of Surfing to life. As one of the world’s premier action sports events, the competition transforms Huntington Beach into a global destination for athletes, fans, sponsors, and media. Supporting Mari Group, our team was tasked with producing and printing high-quality event graphics across the venue, ensuring every element could withstand the demanding beachfront environment while maintaining a cohesive visual identity throughout the event. While also tasked with bringing to life two activations with Mesh Productions for Luki Lab and Redbull.

Solution

Working alongside Mari Group, A3 Visual brought their creative vision to life through the production and printing of large-format vinyl graphics, mesh banners, fabric displays, pole banners, sponsor signage, wayfinding, and environmental branding. Every material was selected for its durability against sun, wind, sand, and heavy foot traffic while delivering vibrant color and exceptional print quality. Through careful planning and coordinated branding, our prints transformed the venue into an immersive branded environment that enhanced sponsor visibility and elevated the overall fan experience. 

Result

The collaboration resulted in a visually dynamic event environment that reflected the energy and excitement of the US Open of Surfing. From sponsor activations and competition areas to fan engagement spaces and venue branding, every graphic contributed to a cohesive experience for athletes, spectators, and partners alike. By continuing to support Mari Group with trusted production and print expertise, A3 Visual is proud to support one of surfing’s most iconic events year after year.

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