CHRISTMAS AT THE PRINCESS
ENCHANTED PLAZA SHOW - IMMERSIVE
Christmas at the Princess
Immersive Experience Design, 3D Animation, Custom Scored Soundtrack
Fairmont Scottsdale Princess www.fairmont.com/scottsdale
Start November 2023
Finish January 2024
CHALLENGE
The challenge laid before us for the "Enchanted Plaza" show was to create a new, captivating, and memorable immersive experience. To achieve this, we created original content and addressed the structural challenges to deliver a memorable guest experience without eliminating any audience viewing locations. Some of the identified challenges included:
- Reaching tourist attraction and attendance goals
- Projector Placement and Forklift limitations
- Quadrupling luminosity while maintaining Visual Aesthetics
- Coordination of DMX control for projection and Holiday tree Lighting Show
- Ideation of new content and characters including Fairmont's newest Christmas character, Cocoa.
CHALLENGES
- Relatively low budget for design, implementation and marketing
- 8-week time constraint for the whole project
- Website must match existing digital corporate identity
- Website should be deeply integrated into the HubSpot solution
- Design & development from scratch is not feasible
- Customer would like to be able to edit content and structure
- Website must be implemented in three languages
- Webdesign must match modern design standards
SOLUTION
Over two months, the creative storyboarding and rendering brought us to the introduction of Cocoa... (explain Cocoa's origin story and what he did throughout the 7 minute show). The development of this character allowed Fairmont Scottsdale Princess, to share the story of Cocoa for years to come. Revenue-generating mascot, character, icon.... Once the idea was set=> sound design.
Our dedicated team approached the challenges with a fusion of creative ingenuity and technical expertise. Through meticulous site assessments, we identified a unique solution to address the challenge of ensuring optimal guest views while accommodating our massive projectors: relocating them inside the pond. Aware of the risks associated with water and technology, our team devised a durable platform that elevated the projectors above the water's surface. This innovative approach not only mitigated potential obstructions but also provided children and families throughout the Plaza with an unparalleled viewing experience.
Experienced technicians managed the intricacies of DMX control, providing a seamless integration of projection and tree lighting. When faced with a projector malfunction, our team swiftly took action utilizing a backup projector that we kept on the event site. From meticulous site planning to synchronizing the tree lights with the Enchanted Plaza Show, every step was carefully executed. The seamless integration of backup projectors and the ability to pivot in real-time demonstrated our team's agility and dedication. Our comprehensive approach extended beyond technical aspects, encompassing creative content, soundtrack scoring, and collaboration with various teams at the Fairmont Scottsdale Princess.
RESULTS
"Christmas at the Princess" unfolded as a resounding success, exceeding all expectations. The immersive experience featured a mesmerizing 3D animation, a custom-scored music soundtrack, and the use of three 30,000 Lumen projectors. The Christmas tree pre-programmed light show, synchronized flawlessly with DMX control, contributed to the captivating ambiance.
The duration of the project spanning nine weeks, from November 16th, 2023, to January 6th, 2024, garnered a total of 300,000 attendees. The fully automated show, combined with the potential for expansion into other holidays, aligned seamlessly with our goal of elevating installation experiences through creative content and advanced technology. "Christmas at the Princess" stands as a testament to our commitment to delivering exceptional experiences. By overcoming challenges with innovative solutions, the team created a magical and enchanting celebration that not only met the client's objectives but surpassed them. **** Sean's message about another installation?****