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Grand Park NYE Countdown 2024 by Asha Mone-04-1

NYELA Countdown to 2024

A PROJECTION MAPPING SPECTACLE AND COUNTDOWN TO MIDNIGHT SHOW

PROJECT

Gloria Molina Grand Park's NYELA Countdown to 2024
WHAT WE DID

Creative, Installation, & Immersive
CLIENT

Gloria Molina Grand Park & The Music Center

https://grandparkla.org/
TIMELINE

Start December 27, 2023

Finish January 4, 2024

NYELA Countdown to 2024: Highlight Reel

CHALLENGE

Gloria Molina Grand Park and The Music Center approached us with a unique and ambitious challenge: to create a visually stunning Midnight Countdown Art Spectacle projected onto the iconic L.A. City Hall for NYELA Countdown to 2024. Recognizing the significance of this endeavor, our team embraced the opportunity wholeheartedly, understanding the importance of captivating audiences, enhancing the celebratory atmosphere, and marking the transition from 2023 to 2024 with an unforgettable visual experience. Challenges included:

  • Determining the feasibility and suitability of projection mapping onto City Hall's architecture and surfaces
  • Content Creation and Storyboarding
  • Technical Integration and Timing to align with the Midnight Celebration for the New Year
  • Logistical Coordination associated with securing necessary permitting and Onsite Coordination with participating parties.

CHALLENGES

  • Relatively low budget for design, implementation and marketing
  • 8-week time constraint for the whole project
  • Website must match existing digital corporate identity
  • Website should be deeply integrated into the HubSpot solution
  • Design & development from scratch is not feasible
  • Customer would like to be able to edit content and structure
  • Website must be implemented in three languages
  • Webdesign must match modern design standards

SOLUTION

To address the multifaceted challenges posed by the Midnight Countdown Show, we deployed a comprehensive and meticulously crafted solution, leveraging our expertise in AV, content creation, and technical innovation.

Our team conducted thorough site assessments including a 3D scan of City Hall to ensure seamless projection mapping throughout the event. Through detailed analysis of the building's architecture, surface characteristics, and environmental conditions, we devised a strategic plan to optimize luminosity and maximize visual impact.

Untitled design (6)

 

Using state-of-the-art projection equipment, we employed Panasonic high-lumen projectors to shine vibrant and immersive visuals across L.A. City Hall. Rigorous testing and calibration processes ensured optimal brightness, clarity, and color accuracy, even in challenging lighting and weather conditions.

In tandem with our technical prep, our content creation team developed captivating and dynamic visuals tailored specifically to the unique contours and dimensions of City Hall's architecture. Collaborating with Gloria Molina Grand Park and The Music Center, we conceptualized a storyboard that seamlessly integrated the music, culture, and history of L.A. through motion graphics, animation, and special effects.

The A3 Visual team's work, especially the art and quality, left our guests absolutely wowed. It's clear how much talent and effort went into every detail. Working with you was a highlight for us, and your team's dedication shone brightly throughout Gloria Molina Grand Park's NYELA.

Crista Campos, Marketing Manager Gloria Molina Grand Park & The Music Center

Crista-Campos

Throughout the project lifecycle, our team of technicians and engineers worked tirelessly to overcome technical hurdles and ensure the flawless execution of the projection mapping activation. From the intricate mapping of surfaces to meticulous alignment adjustments, every detail was accounted for to deliver a seamless and immersive visual experience for NYELA attendees.

Furthermore, our logistical expertise played a crucial role in coordinating the complex network of equipment transportation, setup, and onsite operations. Working closely with event organizers, local authorities, and vendors, we navigated logistical challenges with precision and efficiency, ensuring smooth execution and compliance with safety protocols.

The culmination of these efforts was a resounding success. As the clock struck midnight, the Midnight Countdown Show illuminated L.A.'s City Hall, captivating audiences and ushering in the new year with an awe-inspiring display of creativity and innovation. The Midnight Countdown Show received widespread acclaim, cementing NYELA's reputation as the largest New Year's Eve celebration on the West Coast.

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RESULTS

NYELA's Midnight Countdown Show yielded remarkable outcomes, setting a new standard for immersive event experiences and garnering widespread acclaim from attendees, organizers, and media outlets alike.

As the clock struck midnight, the projection mapping spectacle illuminated L.A.'s City Hall with a dazzling display of creativity and innovation. Thousands of attendees were captivated by the dynamic visuals that adorned the iconic facade, creating an electrifying atmosphere of anticipation and excitement.

The seamless integration of our projection equipment, meticulously crafted content, and technical expertise resulted in a flawless execution that exceeded our client's expectations. Vibrant colors, intricate animations, and mesmerizing effects transformed City Hall into a canvas of celebration, leaving a lasting impression on all who witnessed the spectacle.

Beyond the immediate impact on event attendees, the Midnight Countdown Art Spectacle garnered widespread attention from media outlets, including KTLA, and online audiences, generating buzz and excitement surrounding NYELA and reinforcing its reputation as a must-attend New Year's Eve celebration on the West Coast.

Our commitment to excellence, creativity, and technical innovation continues to drive us forward, as we strive to push the boundaries of possibility and deliver extraordinary results for our clients and their audiences. At A3 Visual, we are proud to have played a pivotal role in bringing this vision to life and look forward to continued success in the future.

NYELA Countdown to 2024: Full Midnight Countdown Show