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SBJ Conference Stage

2023 SBJ Trade Show

Experiential Activation for the 2023 SBJ Trade Show
Pre-production, Print, Fabrication, Installation

Sports Business Journal


Start Febuary 2023,

Finish March 2023


Our collaboration with Sports Business Journal (SBJ) posed a significant challenge in meeting their marketing material demands for their nationwide tradeshows. The 2023 SBJ x CAA World Congress of Sports in Los Angeles presented a unique set of requirements, including pop-up banners, seg cubes, step and repeats, and custom booth fabrication. SBJ needed these materials not only to brand the JW Marriott for the event but also to ensure they could be used for future trade shows.
Moreover, the event's prestigious status meant that we had to deliver materials that would effectively immerse over 800 attendees, including top sports industry executives, in the largest sports business conference in North America. This required a creative and logistical solution to meet SBJ's specific needs.


  • Relatively low budget for design, implementation and marketing
  • 8-week time constraint for the whole project
  • Website must match existing digital corporate identity
  • Website should be deeply integrated into the HubSpot solution
  • Design & development from scratch is not feasible
  • Customer would like to be able to edit content and structure
  • Website must be implemented in three languages
  • Webdesign must match modern design standards
SBJ Trade Show Production Print Process
SBJ Trade Show Production Print Process
SBJ Trade Show Production Print Process


As the official signage partner for SBJ, our team rose to the challenge by combining our creative and fabrication expertise. We began by designing a custom A3 Visual booth that not only met the requirements of the 2023 SBJ x CAA World Congress of Sports but could also be versatile for future trade shows.
Our creative team worked closely with SBJ to ensure that the branding elements, including pop-up banners, seg cubes, and step and repeats, were not only visually appealing but also aligned with the event's prestige. Our fabrication team executed the booth construction to perfection, ensuring it could be easily transported and assembled, making it an ideal solution for multiple events.
SBJ Trade Show Activation Check In Station
SBJ Trade Show Activation Catering Table
SBJ Trade Show Activation Backlit Cube
SBJ Trade Show Activation Lounge


The collaboration with Sports Business Journal yielded remarkable results. The custom A3 Visual booth and marketing materials we provided exceeded expectations, effectively branding the JW Marriott and immersing attendees in the World Congress of Sports experience. With over 800 high-profile attendees, including industry leaders, team owners, and corporate sponsors, the event became a networking hub where crucial discussions and deals took place. Our versatile marketing materials and booth design proved to be a wise investment for SBJ, not only meeting their immediate needs but also setting them up for future tradeshows and events. This successful collaboration solidified our position as a reliable partner for SBJ and showcased our ability to deliver exceptional solutions for high-profile events in the sports business industry.