PRINT AND DECAL GRAPHICS FOR GOPUFF’S NATIONWIDE ROLLOUT
CHALLENGES
Gopuff’s acquisition of the national chain retail company, BevMo, required a seamless on-brand rollout to solidify this $350 million buy. A3 Visual was tasked with providing a seamless promotional campaign in over 150 BevMo locations to share this exciting news.
SOLUTIONS
A3 Visual worked closely with BevMo to install custom window decals and other print materials to notify customers of the recent acquisition. These durable vinyl film decals welcomed customers in with sky blue backgrounds of popular grocery items and snacks sold in stores. Although this addition to the storefront shared and informed regulars of the news, we focused on leaving the store’s primary signage in place. Doing so minimized confusion surrounding the “Grand Re-Opening" in BevMo's existing brick and mortar locations and eased the transition for customers.
RESULTS
Consistency is key when rebranding or acquiring other companies in a nationwide rollout like this one. Gopuff’s introduction in local markets informed and excited customers with bold graphics and decals from our team at A3 Visual.