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a3 visual 1st half in review feature jasper ai stanley cup
May 8, 20242 min read

Flashback: 2023 A3 Visual Highlight - The NHL Stanley Cup

The power of captivating signage can't be overstated. It has the magic to transform an ordinary space into an extraordinary experience. We're proud to highlight our work with one of the most prestigious sporting events, the NHL Stanley Cup. Our commitment to enhancing event experiences through superior visual storytelling continues to set industry benchmarks.




One Cup - The NHL Stanley Cup Experience

The NHL Stanley Cup is more than just a sports event; it's a celebration, a culmination of dreams, hard work, and unmatched athleticism. Held annually, it draws millions of eyes, all converging to witness history in the making. The Florida Panthers, with their gripping season, were at the heart of this year's narrative. Our role was to design, produce, and install visuals that captured the fierce competition within an incredibly thrilling atmosphere.


Understanding the Panthers and the Stanley Cup

The Stanley Cup playoffs are no ordinary event. Every corner of the venue, from entry points to VIP zones, demanded meticulous attention to detail. The signage needed to be robust, weather-resistant, and reflect the spirit of the game. 

With the Florida Panthers, there was an added layer of crafting visuals that mirrored their spirit and celebrated their legacy. Integrating these components without compromising on the aesthetics or functionality was our primary challenge.


Our Solution:

2023-nhl-playoffs-stanley-cup-florida-panthersFor the main entrance, we crafted a colossal banner showcasing the Stanley Cup logo juxtaposed with the fierce and determined Florida Panther, setting the tone for what was to come. Inside the venue, wayfinding signage was designed with the official colors of the Panthers.


2023-nhl-playoffs-florida-panthers-player-muralGiven the panoramic visibility inside the arena, we strategically placed larger-than-life player murals, capturing iconic moments from the season. These served dual purposes: fueling the ambiance and ensuring that attendees from every angle had a piece of art to connect with.


The VIP zones were adorned with elegant acrylic signage, reflecting exclusivity while aligning with the overall theme. Moreover, every sign was crafted with materials ensuring longevity and durability, bearing in mind the unpredictable nature of outdoor events.


Impact and Feedback:

The unveiling of our signage was met with awe. Attendees, from die-hard fans to first-timers, expressed their admiration for the cohesive blend of art and information. The Florida Panthers' management acknowledged the seamless integration of their brand with the overarching theme of the Stanley Cup. The most heartening feedback, however, came from the players themselves, who felt that the signage encapsulated their journey and amplified their connection with the fans.


Our experience with the 2023 NHL Stanley Cup is a testament to our ability to adapt and excel in the face of high-stakes projects. We are driven by our passion for transforming spaces into compelling experiences. This project was not just about placing signs; it was about creating an experience that resonated with fans, back-office, and players alike.


Ready to Transform Your Next Event?

Intrigued? Are you planning an event or seeking to enhance your brand's physical presence? Discover how A3 Visual can help transform your space into an engaging story.

Contact us to discuss how we can support your next project »